In short, I want your business to win and I have secrets from 24 years that will help you. Are you sure you’re getting everything you need and should be getting from your marketing efforts? Agencies are great, but you might not know this, not all agencies are equipped to support you properly or efficiently…
FOR IMMEDIATE RELEASE Jacksonville, FL – January 1, 2024 Justin Bordeaux, Former Creative Director of Fisher Agency, Launches New Venture: BespokePerformanceBrands.com In a significant move that is set to revolutionize the branding and consulting industry, Justin Bordeaux, the former Creative Director of Fisher Agency, a Savvy Partner Brand, has announced his departure after…
There are two versions of you. There is the "Same ole same, old you" and the real you that is buried deep inside of you. The current version of you is created by your past experiences and current belief models. The real, authentic version of you is the person you choose to become. The identity…
Gaining clarity is far less about finding it and more about simply accepting clarity. Once people gain clarity, they talk themselves out of it as fear and a negative mindset takes over. Clarity comes to us as a whisper in less than a second stemming from our deepest desires, highest ambitions, and calmest moments. Intrinsically we…
Company culture is one of the major organs of a brand. While inclusion is generally a positive concept that aims to create a sense of belonging and equal opportunity for everyone, there are some very negative ways it can be executed. These approaches can lead to unintended consequences or even undermine the goal of inclusion…
At the very core, Bud Light did one massive thing wrong and I'm not talking about embracing a social agenda to drive sales. They committed brand suicide by not evolving as a brand. Instead of evolving and creating a product people want, they tried to create a market that doesn't exist for its brand instead…