Company culture is one of the major organs of a brand. While inclusion is generally a positive concept that aims to create a sense of belonging and equal opportunity for everyone, there are some very negative ways it can be executed. These approaches can lead to unintended consequences or even undermine the goal of inclusion…
At the very core, Bud Light did one massive thing wrong and I'm not talking about embracing a social agenda to drive sales. They committed brand suicide by not evolving as a brand. Instead of evolving and creating a product people want, they tried to create a market that doesn't exist for its brand instead…